Developed by publishing and circulation experts, peers from the field, and the CLMP staff, the Literary Magazine Toolkit is THE comprehensive guide to the most pressing and complicated business issues facing literary magazine publishers today!
Within the "pages" of the Toolkit, magazine publishers will find information on issues as diverse as building individual donor campaigns, benchmarks for renewal rates and new business initiatives, advice on building an effective board of directors, links to printers, distributors and subscription agents, and much more. The Toolkit has something for everyonemagazines just starting out will find useful information on the necessity of the mission statement, how to get a Business Reply Mail permit from the post office, and where to look for potential readers when theres no budget line for marketing. More mature organizations will find downloadable, preformatted reports for analyzing renewals, new subscriptions, and projecting future subscription income, as well as worksheets on how to keep track of single-copy sales and make sense of those onerous reports from distributors!
We know that you will find an abundance of useful information in the Toolkit and hope that you continue to rely on it for advice and instruction.
A sampling from the Toolkit table of contents follows:
INFO AT-A-GLANCE: Quick Tips, Advice, & Instruction
The Experts Speak: Advice & Instruction from Publishing & Nonprofit Professionals
CASE STUDIES: LJI Graduates Share their Stories
SAMPLES, MODELS & TEMPLATES:
The Literary Magazine Toolkit represents the culmination
of the Literary Journal Institute, the two-year CLMP/NEA partnership program
designed to help literary magazines nationwide strengthen operations through
workshops, one-on-one consultations and a peer support network.
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