CLMP Monograph Series, Resource Sheets, and Transcripts
The Council of Literary Magazines and Presses publishes an
acclaimed series of monographs on various marketing and organizational topics
for literary magazines and presses. These monographs are written as primers
in the subjects they cover and present methods that can be implemented
by novices as well as more experienced publishers. Resource Sheets are shorter
pieces that address more specific topics, and transcripts feature CLMP's noteworthy
roundtable and panel discussions across the country.
Circulation Development for Literary Magazines, by Rebecca Sterner.
Covers the basics of direct mail efforts, a strong renewal series, and examples of other circulation-building strategies.
Distribution for Literary Magazines: An Overview
A panel of publishing professional outlines the distribution challenges facing literary magazines. Held in 1997, the transcribed conversation remains relevant to this issue.
Distribution for Literary Presses: An Overview
With sections on book wholesalers, a look at traditional partnerships with a distributor, and a profile of Small Press Distribution, this Monograph outlines the various distribution chains for literary presses.
From Doughnuts to Champagne: The Art of Bookstore Promotions, by Tom Bielenberg & Allan Kornblum.
How to capitalize on getting your book into a bookstore, make the most of bookstore promotions, and how to fit such promotions into your overall marketing budget.
Individual Fundraising for Literary Publishers
An in-depth look at fundraising, explaining how to build a board, plan events, create an effective direct mail effort, and run a member/friends campaign.
Getting the Word Out - The Power of Publicity, by Mary Bisbee-Beek.
A guide to some simple ways to publicize your books or magazine, including sample press releases and author questionnaire.
How to Make a Magazine: The Basics of Production
Roadmap to bringing production of your literary magazine in-house, including
cost comparison worksheets, tips for finding printers, a glossary, and
Library Sales for Literary Magazines and Presses, by Brent Cunningham, Linda Gardiner, and Laura Moriarity
A frank introduction about the challenges of breaking into the library market, with a wealth of tips, definitions, and contact information.
Marketing Copy That Sells Literary Magazines, by Rebecca Sterner.
Appropriate for literary presses as well. Proven strategies for writing successful marketing copy, including sample positioning statements, benefit copy, and direct mail letters.
Maximizing the Visibility of Emerging Authors
Strategies and lessons learned from FACE OUT, a program for small presses and their emerging authors. This monograph includes three sections of notes and tips from technical assistance sessionsaddressing Planning for Marketing and Publicity, Partnering with Indie Booksellers, and Creating an Online Communityalong with four appendices that small press publishers will find useful.
Maximizing the Visibility of Emerging Authors, Volume 3
Strategies and lessons learned from FACE OUT, a program for small presses and their emerging authors. This monograph includes four sections of notes and tips from technical assistance sessions and publisher case studiesUsing Advance Reader Copies to Build Audencies, Creative Strategies with Social Media, Maximizing Live Events, and Collaboration and Community, as well as two useful appendices.
The Perfect Fulfillment System: One Magazine's Search, by Charlotte Mealor.
An overview of The Georgia Review's process of evaluating their fulfillment system; with a comparison of in-house versus out-of-house fulfillment for literary magazines.
Planning for Marketing (and Other Exotic, Quixotic Notions), by Laurie MacDougall.
An introduction to goals, objectives and strategies for implementing a marketing plan on any size budget, including sample marketing plans and budgets.
Publishing Contests: Ethics and Mechanics
A frank discussion about the inner-workings of contest administration, with Matt Burriesci, Deborah Chasman, Stephanie G'Schwind, Tree Swenson, and Michael Wiegers; and with an introduction by Jay Baron Nicorvo.
Readers Surveys: Getting to Know Your Audience, by George Dillehay.
Why research into your readership is important and how to successfully complete and use a readers survey with limited financial resources. Includes 3 sample surveys.
Symposium on University Affiliation
Textbook Adoptions: A Promising Market for Literary Presses, by Nicolas Kanellos.
Maneuvering the Labyrinth of University Affiliation: A Symposium with R.M. Berry, Alan Davis, Stephanie G'Schwind, Janet Holmes, Salima Keegan, Don Lee, April Ossmann, and Mary Rockcastle
Describing a variety of methods to approach the textbook market, and an overview of professors' needs and expectations when selecting course texts.
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Listing of technical assistance resources for publishers
Distributors and Wholesalers
Overview and listing of distributors and wholesalers for independent presses and magazines.
Foundation Center Cooperating Collections
Nationwide libraries of resources for grantseekers.
A Guide for New Literary Publishers
Advice for new publishers from CLMP members and pointers to further resources.
Literary Press Book Awards
Listing of awards and prizes that recognize excellence in literary publishing.
Reviewers and other media friendly to independent publishers.
Not-for-profit, 501(c)3 Tax-exempt Status: An Overview
Definitions, pros and cons of being not-for-profit, how to apply for tax exempt status, and pointers to further resources.
Obtaining a Copyright, ISSN or ISBN Number
A simple overview on how to register copyright for your works and how to get ISSN and ISBN numbers for your publications.
List of printers that do smaller print runs.
Volunteer Lawyers for the Arts Basics
New York City based organization that offers low cost legal representation for arts organizations. The site lists other volunteer legal services around the country.
Virtual Roundtable Transcripts
Applying Effectively to the NEA
Selections culled from three CLMP Virtual Roundtables on "Applying Effectively to the NEA" moderated By Amy Stolls, Literature Specialist for the NEA, which took place the week of February 6, 2006
Big House/Small House at Little Brown
Notes taken from a series of presentations given by members of the Publicity Department at Little, Brown on Wednesday, November 28th, 2007.
A Conversation with Kirkus Reviews
A redacted transcript of the CLMP Virtual Roundtable: "A Conversation with Kirkus Reviews"Moderated By Jerome Kramer, Editor in Chief and Managing Director of VNU Business Media's U.S. Literary Group.
A Conversation with the National Book Foundation
The download is a redacted transcript of the CLMP Virtual Roundtable: "A Conversation with the National Book Foundation"moderated by Harold Augenbraum, Executive Director of the National Book Foundation, presenter of the National Book Awards. The discussion took place on Wednesday, May 24th at 3PM (EST) via AIM.
Creating a Code of Ethics for Competitions
A discussion of ethical models and practices that can be used to govern the selection process of competitions.
NEW! Digital Rights: Evolving Trends and Standards
A redacted transcript of the CLMP Virtual RoundtableModerated By Adam Reed, of the Joy Harris Agency.
E-Books and New Digital Technology: Friend or Foe of Independent Literary Publishing
With panelists: Ram Devineni-publisher, Rattapallax magazine and press; John Oakes-publisher, Four Walls Eight Windows press; Calvin Reid-reporter, Publishers Weekly; and Adrian J. Taylor-president, Fictionopolis Communications. Co-presented on September 20, 2000, with Poets House as part of the NYTAP roundtable series and for New York is Book Country.
Financial Planning for the Small Business Owner
The download is a redacted transcript of the CLMP Virtual Roundtable: "Financial Planning for the Small Business Owner" - moderated by Suzanna de Baca, founder and President of Private Capital Solutions Group (PCSG), a financial and investment services firm. The discussion took place on Wednesday, April 11th at 2PM (EST) via AIM.
NEW! Follow Me: Maximizing Tumblr's Passion Network, a Conversation with Rachel Fershleiser
The following represents a redacted transcript of the CLMP Virtual Roundtable which touch place March 13, 2013, at 3pm EST via Gchat. This roundtable was attended by CLMP member publishers and social media expert, Rachel Fershleiser.
Literary Titles in the Marketplace: A Conversation on Marketing and Publicity
A redacted transcript of the CLMP Virtual Roundtable moderated By Jennifer Swihart Voegele, Marketing Director of Consortium Book Sales & Distribution, which took place on Wednesday, March 4th, 2009, at 3PM (EST) via AIM. The transcript is accompanied by nine supporting documents to assist CLMP member publishers.
Maximizing Your Relationship With Barnes & Noble
A redacted transcript of the CLMP Virtual Roundtable on "Maximizing Your Relationship with Barnes & Noble"Moderated By B&N's Small Press and Vendor Relations Director, Marcella Ann Smith on October 14, 2004 at 2PM (EST) ), accompanied by several supporting documents to assist CLMP member publishers in the contacts with B&N.
The Nuts and Bolts of Pod-Casting
A redacted transcript of the CLMP Virtual Roundtable on "The Nuts and Bolts of Pod-Casting"Moderated By Daren Wang, Founder of Verb: An Audioquarterly and Tom Bell, Book Editor and Columnist at Creative Loafing, which took place Thursday, March 23rd at 2PM (EST) via AIM. Also attached is a sample release document for audio recordings from The Spoken Word.
The download is a redacted transcript of the CLMP Virtual Roundtable: "Permissions, Please!"moderated by Fred Courtright, owner of The Permissions Company, a full-service rights and permissions company that handles both the granting and requesting sides of rights clearance. The discussion took place on Tuesday, June 13th at 3PM (EST) via AIM.
NEW! Publishing Literary Translations
A redacted transcript of the CLMP Virtual RoundtableModerated By Chad Post, Director of Open Letter Books, and the translator Margaret Schwartz, translator of Macedonio Fernandez's Museum of Eterna's Novel.
NEW! Submissions Fees: Toward a "Best Practices"
A redacted transcript of the CLMP Virtual Roundtable, which took place February 15th, 2012 at 3PM EST via Google Chat.
A discussion of how editors can effectively pass on their press or journal. The first in CLMP's virtual roundtable series, featuring editors from across the country.
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