CLMP - Publisher Resources - Monographs and Transcripts

CLMP Monograph and Transcript Downloads

Download our PDF-format monographs and transcripts for $3 each. You will need the free Adobe Acrobat Reader in order to open the files. If you do not have Adobe Acrobat Reader, get a copy here.

(To order paper versions of the monographs and transcripts, go to our publications order form.)

1. Select the titles you would like to download:

MONOGRAPHS
	Circulation Development for Literary Magazines, by Rebecca Sterner. Covers the basics of direct mail efforts, a strong renewal series, and examples of other circulation-building strategies. (512 K)
	Distribution for Literary Magazines: An Overview A panel of publishing professional outlines the distribution challenges facing literary magazines. Held in 1997, the transcribed conversation remains relevant to this issue. (484 K)
	Distribution for Literary Presses: An Overview With sections on book wholesalers, a look at traditional partnerships with a distributor, and a profile of Small Press Distribution, this Monograph outlines the various distribution chains for literary presses. (436 K)
	From Doughnuts to Champagne: The Art of Bookstore Promotions, by Tom Bielenberg & Allan Kornblum. How to capitalize on getting your book into a bookstore, make the most of bookstore promotions, and how to fit such promotions into your overall marketing budget. (420 K)
	Individual Fundraising for Literary Publishers, by Jeffrey Lependorf. "Individual giving represents the only real growth area in charitable giving. Of course, nonprofit literary publishers and presses can also receive funding from their local arts councils and from a limited number of private foundations. However, foundation and government support will probably never account for more than the very smallest percentage of your budget." (512 K)
	Getting the Word Out - The Power of Publicity, by Mary Bisbee-Beek. A guide to some simple ways to publicize your books or magazine, including sample press releases and author questionnaire. (548 K)
	How to Make a Magazine: The Basics of Production, by Jodee Rubins. Roadmap to bringing production of your literary magazine in-house, including cost comparison worksheets, tips for finding printers, a glossary, and scheduling aids. (108 K)
	Library Sales for Literary Magazines and Presses, by Brent Cunningham, Linda Gardiner, and Laura Moriarity A frank introduction about the challenges of breaking into the library market, with a wealth of tips, definitions, and contact information. (240 K)
	Marketing Copy That Sells Literary Magazines, by Rebecca Sterner. Appropriate for literary presses as well. Proven strategies for writing successful marketing copy, including sample positioning statements, benefit copy, and direct mail letters. (432 K)
	The Perfect Fulfillment System: One Magazine's Search, by Charlotte Mealor. An overview of The Georgia Review's process of evaluating their fulfillment system; with a comparison of in-house versus out-of-house fulfillment for literary magazines. (304 K)
	Planning for Marketing (and Other Exotic, Quixotic Notions), by Laurie MacDougall. An introduction to goals, objectives and strategies for implementing a marketing plan on any size budget, including sample marketing plans and budgets. (424 K)
	NEW! Publishing Contests: Ethics and Mechanics A frank discussion about the inner-workings of contest administration, with Matt Burriesci, Deborah Chasman, Stephanie G'Schwind, Tree Swenson, and Michael Wiegers; and with an introduction by Jay Baron Nicorvo. (256 K)
	Readers Surveys: Getting to Know Your Audience, by George Dillehay. Why research into your readership is important and how to successfully complete and use a readers survey with limited financial resources. Includes 3 sample surveys. (608 K)
	Symposium on University Affiliation Maneuvering the Labyrinth of University Affiliation: A Symposium with R.M. Berry, Alan Davis, Stephanie G'Schwind, Janet Holmes, Salima Keegan, Don Lee, April Ossmann, and Mary Rockcastle (332 K)
	Textbook Adoptions: A Promising Market for Literary Presses, by Nicolas Kanellos. Describing a variety of methods to approach the textbook market, and an overview of professors' needs and expectations when selecting course texts. (316 K)
VIRTUAL ROUNDTABLE TRANSCRIPTS
	Applying Effectively to the NEA Selections culled from three CLMP Virtual Roundtables on "Applying Effectively to the NEA" moderated By Amy Stolls, Literature Specialist for the NEA, which took place the week of February 6, 2006. (196 K)
	NEW! Big House/Small House at Little Brown Notes taken from a series of presentations given by members of the Publicity Department at Little, Brown on Wednesday, November 28th, 2007 (116 K)
	A Conversation with Kirkus Reviews A redacted transcript of the CLMP Virtual Roundtable: "A Conversation with Kirkus Reviews"—Moderated By Jerome Kramer, Editor in Chief and Managing Director of VNU Business Media's U.S. Literary Group. (44 K)
	A Conversation with the National Book Foundation The download is a redacted transcript of the CLMP Virtual Roundtable: "A Conversation with the National Book Foundation"—moderated by Harold Augenbraum, Executive Director of the National Book Foundation, presenter of the National Book Awards. The discussion took place on Wednesday, May 24th at 3PM (EST) via AIM. (140 K)
	Creating a Code of Ethics for Competitions A discussion of ethical models and practices that can be used to govern the selection process of competitions. (255 K)
	Financial Planning for the Small Business Owner The download is a redacted transcript of the CLMP Virtual Roundtable: "Financial Planning for the Small Business Owner" - moderated by Suzanna de Baca, founder and President of Private Capital Solutions Group (PCSG), a financial and investment services firm. The discussion took place on Wednesday, April 11th at 2PM (EST) via AIM. (156 K)
	Maximizing Your Relationship With Barnes & Noble A redacted transcript of the CLMP Virtual Roundtable on "Maximizing Your Relationship with Barnes & Noble"—Moderated By B&N's Small Press and Vendor Relations Director, Marcella Ann Smith on October 14, 2004 at 2PM (EST) ), accompanied by several supporting documents to assist CLMP member publishers in the contacts with B&N. (484 K zip file)
	The Nuts and Bolts of Pod-Casting A redacted transcript of the CLMP Virtual Roundtable on "The Nuts and Bolts of Pod-Casting"—Moderated By Daren Wang, Founder of Verb: An Audioquarterly and Tom Bell, Book Editor and Columnist at Creative Loafing, which took place Thursday, March 23rd at 2PM (EST) via AIM. Also attached is a sample release document for audio recordings from The Spoken Word. (296 K zip file)
	Permissions, Please! The download is a redacted transcript of the CLMP Virtual Roundtable: "Permissions, Please!"—moderated by Fred Courtright, owner of The Permissions Company, a full-service rights and permissions company that handles both the granting and requesting sides of rights clearance. The discussion took place on Tuesday, June 13th at 3PM (EST) via AIM. (112 K)
	Succession Issues A discussion of how editors can effectively pass on their press or journal. The first in CLMP's virtual roundtable series, featuring editors from across the country. (104 K)

Total Amount: $

Please note: if you do not have javascript turned on in your browser (if you do not see a dollar amount populating the field, above) please either turn on javascript and reload this page, or manually enter the dollar total for your purchase. Thank you.

2. Billing Information

* Credit Card Number:

* Expiration Date:

* Name on Card:

* Billing Address for This Card:

* City:

* State:

* Zip Code:

* Your Email Address: