Publishers' FAQ > Fundraising > I've just gotten my 501(c)(3) status —how do I start fundraising?

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Raising money to support its operations and programs is usually the most difficult task that any not-for-profit organization faces. Unfortunately, the arts--especially for underinstitutionalized disciplines such as literature--often have fewer places to turn to for support.

Consider fundraising a three tiered process: the base comes from individual donors; the mid-level from local/regional foundations, corporations, and your state arts agency; and only once you have achieved those two levels can it make sense to approach national foundations.

It sounds like a cliché, but fundraising at all levels is about building relationships. Keep an eye out for potential donors: your readers, writers, vendors, neighbors, people who attend readings. They all have a relationship with you, which means that there's a chance they would be willing to donate—but only if you ask and only if you can explain why they benefit from supporting you!

Your board of directors should play a role in your fundraising efforts. Give them specific ways to help, such as submitting names for your annual appeal, helping to do the mailing, writing notes on appeal letters, visiting foundations with you, or hosting fundraising events.

Seeking support from foundations is also about building relationships. There are plenty of workshops and books about grant proposal writing, but often, the biggest challenge is getting invited to apply in the first place. Introduce yourself to target funders by putting them on your comp list, inviting them to events, asking their advice on things NOT related to funding, and getting to know their interests. Get familiar with the foundation's guidelines and work with the program officer to develop a project she can support. Many foundations will not consider funding you unless you've already developed a base of support from your community.

Please take a look at our fundraising links for more ideas.